Resources

Here are some of the resources I use and recommend. If they're good enough for us, they may be good enough for you.

RuneWright Resources   Downloads

I Use Tools From All Across the Spectrum

You may be asking yourself how RuneWright can get all of this stuff done. Well, the truth is I've got an awesome set of tools, and I've spent years learning how to use them as effectively as possible. Not one to be selfish, here's a list of some of the tools, software platform and services that I rely upon to get my job done.

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Writing Tools

RuneWright needs the right writing tools to make sure that it's easy to craft the content being provided to customers. There are a variety of tools out there, but it's more than just opening up a word processor and typing. The world of the Internet is that of HTML and other programming languages.

While content can always be generated in a word processor, the text has to make its way to a web-page and electronic publications somehow, and the conversion from text document to electronic media requires a keen eye and an awareness of what's going on under the hood.

Additionally, accuracy is vital as is a deliberate usage of words. SEO relies upon using certain words a certain number of times in a page. To "tweak" a page to get the very best optimization, you sometimes need to add or remove the number of instances of a word. To this end, synonyms become an invaluable tool of the trade.

Writing Tools

  • Microsoft Office Home and Student 2007
  • Microsoft Word 2007 Version Upgrade
  • Microsoft Excel 2010
  • Microsoft Visio Professional 2007
  • WordPerfect Office X5 Home and Student
  • NotePad++
  • www.Dictionary.com
  • www.Thesaurus.com
  • WordPad
    (Microsoft OS users already have it, and Mac users have their own version.)


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Graphic Design & Development

When the writing is done and the page has been optimized, it's time to add diagrams, pictures and photos to give a page life. Although there are graphics programs included with virtually all operating systems, to really do the job right you need to take it to the next level. There is a short list of recommended graphic design programs that can get the job done.

Additionally, making the layout of pages, features and functions within a web-page require tools designed to do so. It is entirely possible for a developer to open up even the most basic text editor and generate advanced Internet functionality. However, tools exist to make the job infinitely easier and do a lot of the heavy lifting for you from a code perspective.

Graphic Design and Development

  • Adobe Acrobat 9 Standard-Full
  • Adobe Creative Suite 5 Design Standard Student and Teacher Edition-Full
  • Adobe Photoshop CS5-Full
  • Adobe Illustrator CS5-Full
  • Adobe InDesign CS5-Full
  • ColdFusion 8 Standard Edition - License
  • Adobe After Effects CS5-Full
  • Adobe Contribute CS5-Full
  • Adobe Dreamweaver CS5 Student and Teacher Edition-Full
  • Director 11.5 - License
  • FreeHand MX - License
  • Adobe Soundbooth CS5-Full
  • Adobe InDesign CS5-Full
  • Adobe InCopy CS5-Full
  • Adobe Flash Professional CS5 Student and Teacher Edition-Full
  • Adobe Fireworks CS5-Full
  • Visual Studio 2010 Professional
  • Notepad++
  • Microsoft Visio Standard 2010
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SEO Utilities

Your site is built and you have killer images and photos to give it real life. Think you're done? Not by a long shot. The most beautiful, exciting site in the world won't get any natural traffic at all if SEO has not been attended to.

There are literally hundreds of SEO utilities out there that can walk you through revising your text to make sure that Google, Yahoo, Bing and others will serve up your site before your competitors in Internet searches.

  • mcdar.net McDar Keyword Analysis Tool
  • 123promotion.co.uk Keyword Popularity Tool
  • webconfs.com Domain Age Tool
  • elixirsystems.com Link Quality Assessment
  • seobench.com Multi DC PageRank Checker
  • top25web.com Search Engine Ranking Report
  • marketleap.com Link Popularity Checker
  • Dogogpile.com Dogpile Search Comparison
  • xml-sitemaps.com Online XML Sitemaps Generator
  • webuildpages.com Backlink Check Tool
  • checkrankings.com Check Rankings

    webconfs.com Backlink Anchor Text Analyzer

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Affiliates

Many desktop publishing packages and web page editors now use Lorem IpsuIt is possible to build your site, get it laid out perfectly and have rock-solid keyword usage. And sometimes that's enough. If you are selling a product or service and that's all you need to do, then you're done.

However, there is another revenue stream that you can leverage if you are interested in getting involved in affiliate linking. Your site probably has a theme or vertical market. This can be something like soccer gear, beauty products, massage therapy or even a new book.

Natural searches will bring visitors to your site, but users may not find exactly what they are looking for, and here's where you can monetize their visit. In your pages, you can have links to other sites that are in the same industry but not exactly what you are selling. Through affiliates, those "click-throughs" can put money in your pocket.

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Training

If you are a trainer of any kind or you require training, then you may find some or all of the following tools very useful in your daily business. It's not enough to just work with a piece of software. Sometimes you need to know the thing inside and out, and there are references and training materials below that can help you do that.

  • Special Edition Using Microsoft Office Word 2007
  • Microsoft Office Word 2007 Step by Step (Step By Step (Microsoft))
  • Word 2007 For Dummies
  • Excel 2003 Bible
  • Excel 2007 For Dummies
  • Microsoft Office Visio 2007 Step by Step (Step By Step (Microsoft))
  • Visio 2007 For Dummies